Steve Andrews

Growth Hacker + Content Marketing
I am a passionate marketer with extensive PR and marketing communication experience in both corporate and agency settings with strong communication and analytic skills, profound understanding of digital marketing, & proven track record of creativity

The real pain isn't always customer retention

Satisfying customer needs requires that the service parameters and quality expectations are known in the first place. Although the process demands accuracy in sampling and processing to provide reliable information, acquiring feedback from marketing research is relatively simple, although not always easy. The treatment of customer satisfaction measurement is here based on the standard principles of marketing, which aim for an optimum of repeat business through customer satisfaction, within stated resource limitations to protect the ultimate profit motive. Here's an article of this subject